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Headshots and bios are history. All a headshot tells you is what we looked like on the day the photo was taken. All a bio represents is our side of a story from history. We figure you’ll get a better sense of who we are today by reading our posts.
When a move from Chapel Hill to Charlotte required me to ‘set up shop’ in a home office, I was a little apprehensive. There are countless perks of being in an office that I took for granted. When you're face-to-face with your coworkers, it’s much...
The Super Bowl is upon us and that means we’ll be witnessing the best shots of the year. I’m not talking about the hits the Panther’s defense is going to deliver to poor Peyton Manning and his Broncos (31-14 ‘Thers, you heard it here first)....
By now you’re familiar with celebrity corporate merger names like Brangelina and Kimye. The relatively recent trials and tribulations surrounding the decade old corporation of Bennifer, which markets the brands Ben Affleck and Jennifer Garner, got me thinking about...
As Thanksgiving is only a few days away and we’re all dreaming of mashed potatoes and gravy, it occurred to me that designing a logo is a lot like following a recipe. Sometimes you stick to the recipe, and sometimes you add special ingredients to suit your own taste....
Assigning value to public relations efforts is a nuanced task that lacks industry-wide standardization. Advertising value equivalency (AVE) is a commonly used metric but does not offer a true apples-to-apples comparison. While advertising is paid communication, public...