Headshots and bios are history. All a headshot tells you is what we looked like on the day the photo was taken. All a bio represents is our side of a story from history. We figure you’ll get a better sense of who we are today by reading our posts.
Immersive… engaging … impactful… the next big thing! What platforms are the source of all this buzz? Virtual reality (VR) and augmented reality (AR) technology—potential game changers for future marketing efforts.
To launch a digital ad campaign and not track its performance is a little like throwing a pass and not bothering to look downfield to see whether it’s actually been caught (happy football season!)
Interviewing subject matter experts is often the ideal way to get the absolute best material on a given topic. As experts in their field, they know far more than just about anyone—including and especially you, humble copywriter. That’s why preparing for and...
Somewhere in the lines of communication with your graphics department, you’ve probably seen or heard the terms ‘vector’ and ‘raster.’ What you probably don’t know is that you use those file types every day. Each image file you see fits...
In today’s world, public relations professionals are arbiters of information, blending strategy and honesty to effectively serve various stakeholders. This practice of transparency and clear, open interaction with the media and the public began when PR practitioner...
Each day, you see hundreds of ads, but only a couple will catch your eye and even fewer will entice you to read or click. What makes those ads stand out from the rest? If you take the time to examine those attention-getting ads, you’ll see that most B2B banner ads can...